
The Power In Us Project
The Power In Us Project exists to connect important environmental conservation works with popular music through creative collaborations. The objective is to provide a space where conservation and music can come together to make a stronger impact and amplify the voices of Environmental Conservation.
Our Projects
Mission
The Power In Us Project unites environmental conservation with popular music through creative collaborations, fostering partnerships between artists and conservation projects to amplify environmental awareness, inspire action, and drive lasting impact.
A disconnect exists between popular music and conservation efforts.
Engaging millions of popular music fans with conservation initiatives could drive substantial positive impact. By Integrating popular music with conservation projects, we can harness a broad audience and foster greater awareness and action for environmental sustainability.
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Our strategy is through the facilitation of creative collaborations within three key spaces.
Artists on Expeditions or On-Location Projects
Facilitating artists' involvement in conservation expeditions or on location projects.
Enhancing storytelling and outreach through music that resonates with conservation themes.
Live Shows in Conservation Spaces
Bringing live performances into conservation spaces to connect more diverse audiences.
Popular Music and Soundtracks for Audio Visual Conservation Projects
Integrating popular music into audiovisual conservation projects.
Pairing audiovisual projects with up-and-coming composers and artists. Reducing reliance on standard stock library music.
The Power In Us (PIU) Project bridges the gap between the worlds of music and environmental conservation through strategic partnerships and maintaining a vast network in both fields. By leveraging the creative power of artists, PIU can inspire and engage communities, drive conservation initiatives and create a lasting impact on the environment.
Focus - Partnerships with Conservation Organizations and Musical Artists: We connect and foster collaborations between conservation projects and musical artists.
Specialization- Communication and Connection: We specialize in creating and facilitating meaningful connections between artists and conservation initiatives.
Facilitation- Integration of Real Artists into Conservation Projects: We bring real artists into conservation efforts, through creative collaborations, enhancing both fields.


Anderson Rocio
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Wayne Pottow
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